A researchers guide to session observation: look, listen, and type
Behavior lives in the silence after a question. A great researcher observes the reaction, the response, and investigates the difference between the two.
Oct 7, 2026
5 min read
Rigorous research talks to the right people
The most dangerous research participants don't look dangerous, they look familiar.
Sep 23, 2026
5 min read
The most expensive research study is the one without a kickoff
Thirty minutes every two weeks – just three person hours – can save you two weeks of wasted time, which amounts to thousands of dollars in salary and participant compensation.
Sep 10, 2026
5 min read
Velocity is an alignment problem. Alignment is an information problem.
Your team is built of people who believe in a shared mission, staffed with people who disagree on how to achieve it. So why does it feel misaligned?
Sep 1, 2026
4 min read
Slow research is a design flaw, not a law.
Last year Thumbtack's rolling research program delivered 21 studies to 15 product teams, increasing the breadth of research access, and building the learning skill across teams.
Aug 25, 2026
3 min read
AI convergence has commoditized everything except customer contact
While AI has totally collapsed the cost of shipping a piece of software, the cost of shipping the wrong software has never been higher.
Aug 17, 2026
4 min read